In my discussions with Business Leaders, I often ask how they work with innovation and new developments to come closer to their customers. Many of the companies that are struggling in particular do not have much time for such activities. In my point of view they should TAKE the time, because they need it the most. Original, innovative thinking is exactly what could bring the company to the nice, positive numbers.
I found this great video on what Innovation is. Take a look and reflect on how you can improve your own thinking and actions.