WHY IS IT SMART TO BE SOCIAL? MY BENEFITS SO FAR, including most read articles in 2013

In my last post I wrote I would share my greatest benefits and learning points from participating in social media. Here we go.

You strengthen current relationships and create new ones by opening more up. Virtual and physical communications strengthen each other.

You give me great feedback and energy to continue to engage in new dialogues and create new content. Most of the feedback I receive directly is still oral when I meet you physically. I get new relationships with exciting people in my subject expertise area that I would normally not meet.

The real step change came with my blogging. Blogging is a lot of fun and is also a great tool for own reflections in favorite subject areas.

I worked hard on my first blog during fall 2011, read it here, and I guess this was my mental break through into the social world. At the same time I established my Twitter profile. With my personal blog initiative established summer 2013, I have been working on how to expose myself through content development more on an experimental base.

Some wonderful highlights:

–      I have had about 1000 views per month on my page with numerous countries represented

–      My most read articles focus on:

  1. Guest series on Business Leadership and Life. Two articles so far – take a look here and here
  2. Customer experience, Leadership and Innovation themes
  3. My job change from IBM to Considium Consulting Group

Some of my articles were published on Hegnar Online. Ledelse mot Resultater has been the most liked, shared and commented.

–      Facebook, LinkedIn, Twitter and Hegnar Online have been the major referrers to my blog.

I was discussing social presence with a friend. She was irritated about all of those people driving social media activities as egodriven and a show off. Hopefully my sharing is more of pleasure and added value to people than irritation. Typically, we will ignore the people and content that irritate anyway – do you not agree? Just like in the physical world.

Reading and responding to other peoples content is as important as creating and sharing your own.

Every morning when I read the news, I also look through my social media platforms. I like, comment and share good articles from and with my network.

You learn how others behave socially, you learn a lot about your subject and you receive ideas to your own work and content development.

This is a great starting point for everyone, and do not have to take more than 5 – 15 min every day. You follow the companies and people you admire or work with, and you will for sure receive a lot of good inspiration for your own work.

Being social is really about balancing your effort cross the virtual and physical ideally.

I am sure I can work more on this article. But now I want to get out and enjoy the snow and nice sun before it is dark again around 3.

Wish you all a good Sunday!

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